The role involves planning and optimizing paid marketing campaigns, analyzing performance metrics, and managing partnerships to drive user acquisition.
We are looking for an Assistant Manager – Digital/ Performance Marketing & to drive user acquisition through performance marketing and partnerships. This role is ideal for someone who can drive paid campaigns efficiently while also identifying and managing high-impact partnerships.
Key Responsibilities:
- Plan, execute, and optimize paid marketing campaigns across X (Twitter), Meta, Google and other relevant channels.
- Analyze campaign performance and continuously optimize for CAC, LTV, and ROAS.
- Work with internal & external agency/teams to develop engaging ad creatives & copies.
- Leverage programmatic and affiliate marketing to expand reach and improve acquisition efficiency.
- Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches
- Identify, negotiate, and onboard strategic partners to drive customer acquisition.
- Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.
- 6 years of experience in performance marketing (preferably in gaming, fintech).
- Strong understanding of paid acquisition channels (Google Ads, X (Twitter) Ads Facebook Ads, Programmatic channels etc.).
- Ability to work in a fast-paced, performance-driven environment.
- Good communication and data analytical skills.
Top Skills
Digital Marketing
Facebook Ads
Google Ads
Performance Marketing
Programmatic Channels
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