Manage and optimize paid marketing campaigns while driving user acquisition through partnerships and data analysis.
We are looking for an Assistant Manager – Digital/ Performance Marketing & to drive user acquisition through performance marketing and partnerships. This role is ideal for someone who can drive paid campaigns efficiently while also identifying and managing high-impact partnerships.
Key Responsibilities:
- Plan, execute, and optimize paid marketing campaigns across X (Twitter), Meta, Google and other relevant channels.
- Analyze campaign performance and continuously optimize for CAC, LTV, and ROAS.
- Work with internal & external agency/teams to develop engaging ad creatives & copies.
- Leverage programmatic and affiliate marketing to expand reach and improve acquisition efficiency.
- Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches
- Identify, negotiate, and onboard strategic partners to drive customer acquisition.
- Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.
- 6 years of experience in performance marketing (preferably in gaming, fintech).
- Strong understanding of paid acquisition channels (Google Ads, X (Twitter) Ads Facebook Ads, Programmatic channels etc.).
- Ability to work in a fast-paced, performance-driven environment.
- Good communication and data analytical skills.
Top Skills
Facebook Ads
Google Ads
Programmatic Marketing
Twitter Ads
Similar Jobs
AdTech • eCommerce
As a Senior Paid Social Acquisition Specialist, you will drive paid social media strategies to fuel client growth, execute campaigns, and analyze performance metrics, collaborating with cross-functional teams to optimize results and align with broader marketing goals.
Top Skills:
Ad Management/Testing PlatformsAIAudience SegmentationBidding StrategiesGoogle AnalyticsPerformance MarketingSocial Media Platforms
Information Technology • Internet of Things • Marketing Tech
The Performance Marketing Manager will develop and optimize paid media campaigns across various platforms, analyze performance data, collaborate with teams, and drive efficient customer acquisition strategies.
Top Skills:
DemandgenFacebook AdsGoogle AdsGoogle AnalyticsHubspotLinkedin AdsLookerMarketoSalesforceTableauYoutube
Digital Media • Information Technology • Social Media
Lead high-budget digital marketing campaigns, analyzing performance across platforms and optimizing for ROI while collaborating with creative teams.
Top Skills:
AIBig DataFacebookGoogleInstagramSnapTiktokXYoutube
What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
