Personalization & Digital CRM Specialist

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Personalization & Digital CRM Specialist

Who is Mastercard?
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Overview
The Global Digital Marketing team is looking for a Personalization & Front End Developer – UI/UX Designer Specialist to drive our customer experience strategy forward by consistently innovating and problem-solving. Personalization & Front End Developer – UI/UX Designer Specialist is a strategic, data-driven, and multifaceted role. This position combines the responsibilities of leveraging customer data and personalization tools to enhance engagement and customer lifetime value, with the technical skills needed to design and implement UI/UX solutions.
This role involves using customer data and personalization tools to boost engagement, increase lifetime value, and support Mastercard growth. Responsibilities include developing strategies, evaluating technologies, and running campaigns in collaboration with various teams. You'll use your knowledge of customer journeys, create scalable personalization plans, and lead cross-functional teams to identify new optimization opportunities for a relevant customer experience.
Role
In this role, you will:
• Design and implement solutions using a customer experience platform, focusing on personalization.
• Consult with web developers to evaluate testing and personalization needs, creating tailored solutions for websites and potentially mobile platforms.
• Help design, develop, and maintain applications to implement frontend changes in web page/mobile layout, enhancing user experiences as required.
• Assist in clarifying the technical and business design of an end-to-end implementation of the personalization platform, troubleshooting issues raised by development/support/business teams.
• Support in suggesting and implementing experience enhancements.
• Provide basic UI/UX development consultations to business leads.
• Develop strategies, evaluate enabling technologies, and enable campaigns in partnership with centralized and brand-specific teams.
• Leverage understanding of customer journeys to create scalable personalization roadmaps.
• Lead cross-functional teams into new optimization opportunities that align with delivering a highly relevant customer experience.
All About You
The ideal candidate for this position should:
• Knowledge and experience in Front End (FE) development technologies – JavaScript, JQuery, JSON, AJAX, HTML 5, CSS 3.0.
• Familiarity with website CMS platforms such as Adobe AEM, Umbraco, Magento, etc.
• Strong understanding of personalization technologies and methodologies relevant to omni-channel businesses (Dynamic Yield, Adobe Target).
• Understanding of strategies for creating modular and reusable content components for personalization.
• Experience developing and implementing personalization strategies across multiple channels.
• Proven data analysis skills with the ability to create clear and actionable insights.
• Experience working on omnichannel personalization projects.
• Ability to prioritize and manage multiple projects in a fast-paced environment.
Corporate Security Responsibility
Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must:
• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.