PHI - Manager- Channel & Product Marketing

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Prudential (UK) in partnership with the HCL group plans to set-up a standalone Indian health insurance company to address the growing healthcare needs of the Indian consumer. This joint venture will combine Prudential's global expertise in insurance and financial services with HCL Group’s experience in technology and healthcare solutions.

Prudential, with its longstanding presence in India, already operates two leading businesses in life insurance and asset management with the ICICI Group. Prudential was also the proud sponsor of the 1983 Cricket World Cup, India’s first World Cup Victory!

Prudential Health India is a Zero to One team undertaking a no-legacy, greenfield health insurance deployment in India, building journeys that truly empathize with the customer and offer a differentiated experience.  

To partner with us in this mission, we are looking for a talented Channel & Product Marketing - Manager to join our Marketing team in Mumbai.

Your typical week will include the following:

Creating and executing comprehensive GTM strategies to launch new products across distribution channels, including D2C, Banca, Agents, Brokers etc. Developing clear and compelling product propositions and messaging that resonates with the target audience and differentiates our offerings from competitors. Ensuring smooth execution of marketing campaigns (ATL & BTL) across channels, along with the adherence to brand guidelines. ▪        Work closely with sales, product development, and customer service teams to ensure cohesive and effective marketing efforts.

• Collaborate with the sales team to provide marketing support, like marketing collaterals, presentations, including sales pitch across distribution channels, ex Banca, Agents, brokers, D2C, including digital aggregators
• Creating the annual channel-marketing plan and execute the Channel Marketing initiatives, including BTL activations for assigned channels.
• Coordinate with the Provider Network team for activation initiatives supported by provider partner and developing necessary marketing collaterals, including hospital pitch book 
• Briefing, coordinating and delivering through the Creative Agency, printing vendors, BTL agencies and translation service providers for all channel marketing initiatives

• Master's degree in marketing, Communications or a related field.
• Minimum of 5 years of experience in channel and product marketing function, health insurance experience preferred
• Expertise in managing vendors and marketing agencies for marketing collaterals and merchandising
• Knowledge of developing omnichannel marketing initiatives to support distribution, sales, network hospitals and customer service
• Excellent communication and time-management abilities

• Are passionate about consumer behaviour and culture; enjoy spending time with customers to understand what they want. Have an attentive ear to listen to new ideas.  
• Join hands with other colleagues to solve for the customer.
• Have the ability and willingness to be hands-on with strong attention to detail.
• Can work independently and handle multiple concurrent initiatives.
• Like to work in a culture where everyone can see what others are doing.  
• Take help from others when stuck and encourage others when there are setbacks.
• Take full responsibility for your team’s contribution output while thinking wing-to-wing across the organization.
• Are passionate about setting up best-in-class capabilities from scratch  

Title: Manager – Channel & Product Marketing

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.