Product Marketing Sr Specialist - Product Marketing (B2B), Product Launch, Sales enablement

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Product Marketing Sr Specialist - Product Marketing (B2B), Product Launch, Sales enablement

Overview:
Mastercard’s Services organization develops and delivers world-class security products and services for customers across the globe
Global product team is seeking a Product Marketing Senior Specialist to support the evolution and expansion of the Advanced Analytics product suite. The Senior Specialist Manager will collaborate closely with cross-functional teams, including product management, sales, and regional marketing, to ensure that the portfolio’s value propositions and differentiators resonate with target audiences and drive business growth. The ideal candidate will have a strong understanding of product lifecycle management, competitive positioning, and market trends, as well as experience developing tailored marketing strategies for diverse customer segments
Role and responsibilities:
• Drive the creation of compelling sales materials bringing value propositions that differentiate the portfolio in the market. Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs
• Lead, coordinate and present internal trainings
• Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas.
• Leverage market research, customer insights, sales insights, and competitive intelligence to inform portfolio strategies and identify opportunities for growth and innovation.
All about you:
- Proven experience in product marketing, preferably in a B2B environment
- Experience in developing sales materials and visual presentations
- Excellent communication and leadership skills, with the ability to influence stakeholders at all level
- Experience working and presenting to external-facing customers, especially large enterprise organizations will be a plus
- Previous experience in Media or Credit Risk will be considered a plus
- Bachelor’s degree in computer / business / marketing / finance / information systems or a related field or equitable experience.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.