Own growth in the CIS region: design and run user acquisition, activation, and reactivation campaigns; run A/B tests and product experiments; optimize paid and CRM campaigns; monitor metrics and translate insights; collaborate with Product, CRM, Paid Ads, and Content teams.
We are looking for a Regional Growth Manager for CIS to take full ownership of growth initiatives in one of Binance’s top priority markets. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimize marketing campaigns, and find gaps for better performance.
Responsibilities
- Drive user growth and reactivation through local growth initiatives and experiments;
- Launch and optimise acquisition and activation campaigns based on data and business priorities;
- Identify growth opportunities through A/B testing, product experiments, and continuous optimisation;
- Monitor key growth metrics, analyse performance, and translate insights into actions;
- Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.
Requirements
- 5 years of experience in Growth, Performance, Digital Marketing, Product Growth, or a similar role (crypto, fintech, tech, e-commerce, or mobile apps preferred);
- Proven experience running end-to-end growth campaigns with measurable business impact;
- Strong analytical skills and confidence working with data to make decisions;
- Ownership mindset with the ability to execute independently in a fast-paced environment;
- Experience with experimentation, A/B testing, and campaign optimisation;
- Native Russian and strong English communication skills;
- Passion for crypto, fintech, or emerging technologies.
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What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
