Owns the Pardot or Marketing Cloud Account Engagement platform and its Salesforce integration. Builds landing pages, forms, nurture programs, drip campaigns, triggered emails, segmentation, lead scoring, and tracking. Monitors deliverability, resolves synchronization issues, analyzes engagement and campaign performance, maintains data quality, trains business users, and documents platform processes.
Job Description:
Marketing Account Engagement (Pardot) Specialist
About the RoleYou own our marketing automation platform and its connection to Salesforce. You build the pages, emails, and automations that generate and nurture leads, keep the data clean, and train marketers to use the tools well.
Responsibilities- Build and maintain landing pages and forms; run A/B tests.
- Set up and maintain lead scoring, grading, and UTM tracking; report on engagement and campaign performance.
- Build and run nurture programs, drip campaigns, and triggered emails, including segmentation and deliverability.
- Own the Pardot-Salesforce connector: field mapping, sync settings, and sync error resolution.
- Train business users on core features and maintain simple how-to documentation.
- 5+ years of hands-on experience administering Pardot or Marketing Cloud Account Engagement.
- Working knowledge of Salesforce objects (Leads, Contacts, Accounts, Campaigns).
- Basic HTML and CSS for landing pages and email templates.
- Understanding of email compliance and deliverability.
- Ability to turn engagement data into clear recommendations and explain them to non-technical users.
- Salesforce Administrator or Pardot Specialist certification.
- Experience with multi-touch attribution or a second marketing automation platform.
Location:
DGS India - Pune - Indiqube OrchidBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSimilar Jobs
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Owns Pardot and its Salesforce integration, building landing pages, forms, nurture programs, emails, automations, segmentation, and lead-scoring workflows. Maintains data quality, resolves synchronization issues, monitors deliverability, runs A/B tests, reports on campaign engagement, and trains business users. The role converts marketing engagement data into actionable recommendations and supports documentation and platform governance.
Top Skills:
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What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
