Lead CIS market growth strategy and annual planning. Drive KPIs (registrations, FTT, MAU, trading activity, revenue), manage budget allocation, prioritize high-impact opportunities, lead cross-functional GTM efforts, mentor local marketing, and represent the market in regional planning.
Responsibilities
- Own market marketing strategy and annual planning.
- Drive business KPIs including registrations, FTT, MAU, trading activity and revenue growth.
- Own marketing budget allocation and prioritization.
- Identify the highest-impact growth opportunities.
- Lead cross-functional planning across Product, PR, Community, CRM, Paid and regional teams.
- Define market priorities and GTM direction.
- Mentor and coordinate the local marketing team.
- Represent the market in regional planning and business discussions.
Requirements
- 7+ years in Growth, Product Marketing or Commercial Marketing.
- Strong analytical and commercial mindset.
- Experience owning business KPIs.
- Experience leading cross-functional initiatives.
- Leadership potential with the ability to grow into a Market Lead role.
- Crypto, fintech or tech experience is a strong advantage.
- Native Russian and strong English communication skills.
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What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
