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Senior Manager Campaign

Posted 2 Days Ago
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In-Office
IT Park, Talawade, Pune, Maharashtra
Senior level
In-Office
IT Park, Talawade, Pune, Maharashtra
Senior level
Lead design and execution of customer journeys and email/mobile campaigns using Salesforce Marketing Cloud. Build automations, AMPscript/SSJS templates, SQL data queries, and integrations with Salesforce CRM and APIs. Leverage Marketing Cloud features, data activation, and AI-assisted tools to optimize campaign automation and personalization.
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Job Description:

Skills We're Looking For

  • Hands-on experience with Salesforce Marketing Cloud (Engagement)
  • Strong knowledge of Journey Builder, Automation Studio, Contact Builder, and Content Builder
  • Experience with AMPscript, SQL, HTML, CSS, and SSJS
  • Understanding of REST APIs and Salesforce CRM integration
  • Familiarity with Data Cloud or Marketing Cloud Next is a plus
  • Interest in AI-powered marketing, Agentforce, and intelligent customer journeys is highly desirable

Preferred Certifications

  • Salesforce Marketing Cloud Developer
  • Marketing Cloud Engagement Administrator
  • Marketing Cloud Email Specialist

Must-Have Skills:

Salesforce Marketing Cloud

  • Marketing Cloud Engagement
  • Journey Builder
  • Automation Studio
  • Contact Builder
  • Content Builder
  • Email Studio
  • Mobile Studio
  • Marketing Cloud APIs

Marketing Cloud Next & AI

  • Understanding of Marketing Cloud Next
  • Exposure to Agentforce or AI-powered marketing capabilities
  • Knowledge of Einstein AI, Prompt Builder, or AI-assisted campaign creation
  • Basic understanding of Data Cloud concepts and customer data activation

Technical Skills

  • AMPscript
  • SSJS (Server-Side JavaScript)
  • SQL
  • HTML
  • CSS
  • JavaScript
  • REST APIs
  • JSON
  • OAuth

Integration

  • Salesforce CRM integration
  • API-based integrations
  • Event-driven architecture
  • Webhooks (preferred)

Location:

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

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