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Vcheck

Senior Marketing Manager

Posted 5 Days Ago
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In-Office
Pune, Maharashtra, IND
Senior level
In-Office
Pune, Maharashtra, IND
Senior level
The Senior Marketing Manager will oversee marketing operations, campaign execution, demand generation, and analytics. This role involves collaboration with the sales team to drive pipeline growth, manage marketing technology, and ensure effective communication and content consistency across channels.
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About Vcheck

We started in 2012, in an era when due diligence was still largely manual, opaque, and inconsistent. Financial institutions needed reliable intelligence but faced a frustrating choice: slow, expensive boutique firms or fast, superficial automated checks. We saw an opportunity to bring the investigative rigor of boutique firms to scale through technology.

From our early days conducting background checks for commercial real estate lenders and private equity deals to building a best-in-class portfolio monitoring platform and what is arguably the industry's most advanced investigations platform, our vision remains unchanged: help businesses see clearly through complexity and make decisions with confidence.


Where We Are Today

  • Based in New York City with global operations spanning the US, Romania, India, and soon-to-be London
  • 25,000+ investigations annually across six continents
  • Five consecutive appearances on the Inc. 5000 list of fastest-growing companies
  • Backed by Sunstone Partners, a leading private equity firm supporting our next phase of growth
  • Trusted by top-tier financial institutions, private equity firms, and Fortune 500 companies

Vcheck has a talented and collaborative team. While many of our team members come from backgrounds in compliance, law enforcement, journalism, or intelligence, many others have built successful careers here without prior investigative experience. What unites us is intellectual curiosity, attention to detail, and a commitment to getting it right.

We're building something different: a comprehensive portfolio risk management platform that operates with the rigor of a top-tier investigative shop and the efficiency of a modern technology company. If you're excited about that combination and ready to build learning programs that scale operational excellence, we'd love to hear from you.

About the role

Vcheck is looking for a Senior Marketing Manager to own marketing operations end-to-end from our Pune office. This is a full-stack individual contributor role spanning campaign execution, demand generation, marketing automation, analytics, attribution, and content/brand support. You'll partner closely with our US-based sales team and leadership to run the marketing engine that supports our growth across financial institutions, private equity firms, and Fortune 500 clients.


What you'll be doing

  • Own and execute the full marketing operations stack, including campaign planning, email marketing, marketing automation workflows, and lead nurture programs
  • Drive demand generation initiatives across digital channels to support pipeline growth for the US sales team
  • Build and manage analytics and reporting infrastructure, including attribution models, funnel performance tracking, and ROI measurement on marketing spend
  • Partner with sales operations to ensure lead routing, scoring, and handoff processes run smoothly
  • Support content and brand initiatives by coordinating creative production, managing the editorial calendar, and ensuring messaging consistency
  • Manage relationships with external vendors, agencies, and freelancers supporting campaigns and creative
  • Plan and execute event marketing support, including industry conferences, webinars, and client-facing events
  • Maintain marketing technology stack and recommend improvements, integrations, and optimizations as needs evolve
  • Deliver regular performance reporting and insights to leadership, translating data into actionable recommendations
  • Collaborate with US-based marketing and sales leadership during EST overlap hours to align on priorities


About you

Key requirements:

We're looking for someone who is passionate about joining a diverse team and is driven to achieve results through ownership, process optimization, and upstanding character. If this describes you, we encourage you to apply, even if you don't meet every requirement listed.

  • 7–10 years of marketing experience with significant exposure to marketing operations, demand generation, and campaign execution
  • Direct experience marketing to B2B audiences in the US market is required, including familiarity with US buyer behavior, channels, and go-to-market norms
  • Hands-on expertise with HubSpot is required, including workflow automation, list management, reporting, and campaign setup
  • Strong analytical skills with proven experience building dashboards, attribution models, and performance reports
  • Demonstrated ability to operate as a full-stack IC across campaigns, automation, analytics, and content coordination
  • Excellent project management skills with the ability to juggle multiple initiatives, vendors, and stakeholders
  • Strong written and verbal communication skills in English
  • Comfortable working with US EST overlap hours to coordinate with the US team
  • Experience with Microsoft Office Suite and Microsoft Teams
  • Experience in professional services, SaaS, or financial services is preferred
  • Experience managing or mentoring junior marketers is a plus


Why us?

You will be joining a cutting-edge company, where you will tackle complex challenges and work with the very best in the industry. In addition, we offer:

  • Competitive compensation package
  • Comprehensive benefits, including GHI coverage for you & your loved ones
  • Flexible vacation policy, encouraging you to take the time you need
  • Comfortable shift(s) to maintain work life balance
  • Annual wellness allowance to support your health and well-being
  • Quarterly team events, fun team activities monthly happy hours to refresh mind and soul.
  • A fun and collaborative work environment where you'll be supported by a team of dedicated and collaborative colleagues
  • Additional equipment support, if needed, for your workplace
  • A vital role in shaping our company's future

Please be aware that Vcheck uses AI-powered note-taking, interview recording, and transcription tools to ensure accuracy and efficiency during our talent acquisition processes. By participating in the application and interview stages, you acknowledge and consent to the use of these technologies.


Vcheck is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training.


Vcheck expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.


No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.

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