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Pattern

Senior Marketplaces Advertising Strategist

Reposted 12 Days Ago
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In-Office
Pune, Maharashtra, IND
Senior level
In-Office
Pune, Maharashtra, IND
Senior level
Own end-to-end advertising performance for a book of marketplace accounts: strategy, targets, partner relationships, and optimization across Amazon Ads, DSP, and AMC. Surface risks and opportunities proactively, translate data into commercial decisions, mentor junior staff, manage budgets, and deliver against team and individual performance targets.
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This is not a reporting seat or an execution-only role. You will own the advertising performance of your accounts end-to-end — strategy, targets, partner relationship, and outcomes — and act as the eyes and ears of the ads function on the ground. That means proactively surfacing risks, opportunities, and optimisation calls before partners or leadership have to ask, and translating what the data is telling us into decisions and action.

You will work side-by-side with the Marketplaces Advertising Lead, supporting them to deliver against team-level commercial targets while running your own book of accounts with autonomy. You will be hands-on across Amazon Ads, Amazon DSP, and Amazon Marketing Cloud (AMC), and equally comfortable leading a partner conversation about commercial strategy as you are inside a bid management interface.

Must-Have

  • 5+ years of total experience, with 3+ years in a hands-on digital advertising role on Amazon — agency, accelerator, or in-house at a meaningful scale

  • Demonstrable track record of owning accounts and carrying performance targets — you have held a number and hit it, not just reported on one

  • Deep working knowledge of the Amazon advertising ecosystem — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP

  • Hands-on experience with Amazon Marketing Cloud (AMC) — or strong fluency in clean-room / advanced advertising analytics and willingness to certify within the first 90 days

  • Line management or senior mentoring experience — you have raised the performance of people around you

  • Strategic thinker with a strong commercial bias — you can connect a bid adjustment to a P&L outcome and explain it to a non-specialist

  • Excellent verbal and written communication — you can lead a partner conversation and write a sharp performance narrative

  • Excellent analytical skills, including budget management and attention to detail

  • Proactive and self-directed — comfortable operating with autonomy across a portfolio and raising your hand before being asked

Nice to Have

  • Experience working with retail / ecommerce brands across multiple categories

  • Amazon Marketing Cloud (AMC) certification

  • Working knowledge of SQL for advertising data analysis

  • Experience with BI tools (Looker, Tableau, Power BI, Quicksight)

  • Experience working with offshore execution teams or across geographies

Pattern Pune, Mahārāshtra, IND Office

14th Floor, Panchshil Avenue, Next to Kalyani Nagar Metro station, Yerawada, Pune, Maharashtra , Pune, India, 411006

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