At SmartBear, we believe building great software starts with quality—and we’re helping our customers make that happen every day. Our solution hubs—SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, featuring HaloAI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft.
Product Marketing Manager - ReadyAPI
We are seeking a Senior Product Marketing Manager for the ReadyAPI team at SmartBear. ReadyAPI is SmartBear's comprehensive API testing platform that unifies functional, security, performance, and service virtualization testing in one integrated solution. As a cornerstone product in SmartBear's portfolio, ReadyAPI serves thousands of organizations worldwide, from individual developers to Fortune 500 enterprises, helping them deliver higher quality software faster and more efficiently.
In this role, you will be responsible for crafting compelling value propositions, developing educational content that demonstrates ReadyAPI's ROI and competitive advantages, and leading feature launches that help customers optimize their testing investments. As a key contributor to ReadyAPI's continued growth, you will help establish market positioning against competitive solutions, drive customer adoption across enterprise and mid-market segments, and shape the future of API testing excellence. You will collaborate closely with Product Management, Engineering, Sales, and Partner teams to bring ReadyAPI's vision to market. This role offers the opportunity to work with cutting-edge testing technologies while solving real-world quality challenges that impact software development teams globally.
Key Responsibilities
- Launch Excellence: Work cross-functionally to create compelling launch moments for ReadyAPI features and capabilities
- Positioning & Messaging: Define feature positioning and messaging that resonates with QA engineers, developers, and technical decision-makers
- Sales Enablement: Partner with sales and enablement teams to develop effective messaging, competitive battlecards, and tools for field teams
- Content Development: Create clear, technical marketing content that speaks to both practitioners and executive buyers, emphasizing ROI and business value
- Metrics & Impact: Define and track key business metrics that demonstrate ReadyAPI's impact on customer testing efficiency and quality outcomes
- Customer Storytelling: Build and deliver a pipeline of compelling customer success stories and use cases across different industries and company sizes
- Cross-functional Collaboration: Work effectively across SmartBear with engineering, marketing, sales, enablement, and partner teams
- Competitive Intelligence: Monitor competitive landscape and develop positioning strategies against key competitors in the API testing space
BASIC QUALIFICATIONS
- 7+ years of professional marketing experience, preferably in B2B technology
- Understanding of software testing methodologies, API technologies, and development workflows with ability to communicate testing concepts to technical and business audiences
- Experience using data and analytics to measure and optimize marketing performance
- Proven track record of building and executing cross-functional marketing programs from concept to launch
- Strong written and verbal communication skills with ability to translate technical concepts for various audiences
PREFERRED QUALIFICATIONS
- Experience marketing developer tools, testing platforms, DevOps solutions, or API management services
- Background in software development, QA/testing, or related technical fields
- Experience with competitive positioning and competitive intelligence in technology markets
- Demonstrated ability to present to and influence stakeholders at all organizational levels
- Track record of successful product launches in competitive enterprise software markets
- Technical aptitude with ability to understand and communicate complex software testing concepts
- Experience with customer advocacy programs, case study development, and ROI-focused messaging
- Strategic thinking combined with hands-on execution capabilities
- Experience working with enterprise sales teams and understanding enterprise buying processes
Why you should join the SmartBear crew:
- You can grow your career at every level.
- We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
- We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
- We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
- We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.
Did you know?
- Our main goal at SmartBear is to make our technology-driven world a better place.
- SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
- SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland, and Bengaluru (Bangalore), India.
- We have won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.
SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.
