The SFMC/Pardot Developer will analyze business requirements for B2B marketing automation using Salesforce Pardot, design and implement automated marketing campaigns, and manage user roles and data flows between Pardot and Salesforce CRM. Responsibilities include creating email templates, configuring landing pages, conducting user training, and analyzing campaign performance.
SFMC/Pardot Developer2
- Requirement Analysis and Feasibility Study.
- Understanding of business requirements and B2B Marketing automation implementation through Salesforce Pardot.
- Design, implement, and monitor for automated campaigns across email and web,
- Application designing, enhancements, building, validations and deployments.
- Creating Pardot complex journeys through various Engagement Programs.
- Working on Email module with email template creation, content configuration, personalization, sender profile setup and test send validations.
- Configuring landing Pages with personalization and dynamic content to be used for various marketing purposes.
- Form building activities to configure and setup enriched forms to capture lead data used during B2B communications.
- Implementing Custom redirects required for various business needs.
- Prospect management, Prospect field configurations and visitor data management.
- Configuring Automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications.
- User management, role creation, and group configuration for Pardot business users.
- Application Integrations, Data Migration and co-ordination with other Business teams like Salesforce CRM for enabling data flow between both the platforms.
- Quality assurance including unit testing and creation of project technical knowledge repository.
- Coordinating with team members regarding technical knowledge transfer and assistance.
- Communicate project outcomes to client-side project stakeholders,
- Conduct user training and actively promote user adoption of Pardot,
- Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
- Experience in reporting and analyzing campaign activity using Pardot reports, B2B Marketing Analytics (desirable), and can make recommendations to the business.
- Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
Top Skills
Automation Rules
B2B Marketing Automation
Email Marketing
Engagement Programs
Reporting And Analytics
Salesforce CRM
Salesforce Pardot
Jade Global Pune, Mahārāshtra, IND Office
Vadgaon Sheri Road, Nyati Tech Park, 7th Floor, , , Pune, Maharashtra , India, 411014
Jade Global Pune, Mahārāshtra, IND Office
7th Floor M Agile, Baner Road Baner, , , Pune, Maharashtra , India, 411045
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What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
