Execute and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit; track budgets, KPIs, performance, and reporting; identify scaling opportunities; and coordinate accurate campaign delivery. Monitor client social channels, respond to community interactions, build audience relationships, and assist with content scheduling. The role requires strong communication, organization, analytical ability, attention to detail, autonomy, and teamwork.
In this role, the Social Media Assistant will work with the wider social team to provide their subject matter expertise in paid social and assist in community management across our client’s social channels. The Social Media Assistant will execute tasks to the highest standard and manage the execution of manual day-to-day tasks for clients. They are a proactive self-starter who gets the job done with exceptional attention to detail, communication and planning skills. The ideal candidate will have experience working in performance marketing and executing paid social campaigns across different platforms and also has past experience in community management. They must be a self-starter with exceptional time management skills, be an excellent communicator and thrive in a fast-paced environment. We’re seeking a reliable team player with the ability to work autonomously when needed and they must have a keen eye for detail.
Responsibilities
Paid Social Responsibilities:
● Execution and optimisation of paid social media activity across platforms such as Facebook Ads Manager, Pinterest and TikTok.
● Budget and KPI/results tracking.
● Ensure deadlines and task delivery are met with exceptional standards.
● Monitoring campaign performance and looking for opportunities to scale and improve performance.
● Reporting on campaign performance and making recommendations on how to improve.
● Work closely with Pattern’sSocialteam to ensure campaigns are executed to the highest standard with no errors
Community Management responsibilities:
● Monitor client social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube, Google Maps etc) for conversations related to our brand, products, and industry trends.
● Respondpromptly to comments, messages, and inquiries in a professional and friendly manner.
● Cultivate and nurture relationships with our online community to build trust and loyalty.
● Assist with scheduling social media content that resonates with our audience.
Skills and qualifications
Total experience of 2-5 years with a Minimum of 2-3 years experience in a hands-on Paid social & Paid search, preferably within an agency based on Ecommerce
● Marketing, Communications and/or Social Media University graduate
● Proficient in various social media ad managers including META, TikTok, Pinterest, Reddit
● Atleast 2-4 years experience in a paid social or performance marketing role and experience in community management.
● Experience executing and managing paid social campaigns.
● Experience with third-party social media scheduling and analytical tools.
● Proven experience in social media management and/or community management.
● Excellent written and verbal communication skills.
● Strong understanding of social media platforms and their respective audiences.
● Ability to work independently and as part of a team in a fast-paced environment.
● Knowledge of social media analytics tools is a plus.
● Experience with Google Suite & Google Analytics, and data interpretation.
● Experience with Looker Studio and Zendesk.
Desired Traits & Competencies
Attention to detail – doesnotletimportant details slip through the cracks or derail a project
● Analytical skills – able to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.
● Efficiency – able to produce significant output with minimal wasted effort
● Proactivity – acts without being told whatto do and brings new ideas to the company
● Intelligence – learns quickly and demonstrates an ability to quickly and proficiently understand and absorb new information
● Flexibility/adaptability – adjust quickly to changing priorities and conditions and copes effectively with complexity and change
● Enthusiasm – Exhibits passion and excitement over work and has a can-do attitude
● Communication – Speaks and writes clearly and articulately without being overly verbose or talkative. Maintains this standard in all forms of written communication, including email.
● Teamwork – reaches outto all peers and cooperates with supervisors to establish an overall collaborative working relationship
● Organisation & planning – plans, organises, schedules and budgets in an efficient, productive manner. Focuses on key priorities.
Pattern Pune, Mahārāshtra, IND Office
14th Floor, Panchshil Avenue, Next to Kalyani Nagar Metro station, Yerawada, Pune, Maharashtra , Pune, India, 411006
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