Sr. Associate, Business Development

About Data Axle:

Data Axle Inc. has been an industry leader in data, marketing solutions, sales, and research for over 50 years in the USA. Data Axle now has an established strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business and consumer databases.

Data Axle India is recognized as a Great Place to Work! This prestigious designation is a testament to our collective efforts in fostering an exceptional workplace culture and creating an environment where every team member can thrive.

General Summary:

The Business Development Representative (BDR) Specialist is responsible for the strategic planning and execution support of enterprise and mid-market pipeline generation initiatives. This role partners closely with Sales, Marketing, and Revenue Enablement to translate go-to-market objectives into actionable prospecting strategies.

The BDR Specialist focuses on territory planning, account mapping, audience creation, and outbound program setup, enabling Business Development Representatives and Sales teams to effectively execute outreach. This role serves as a critical bridge between strategy and execution, ensuring that prospecting efforts are targeted, data-driven, and aligned to ideal customer profiles (ICPs).

Essential Job Functions: *

Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation. The function is considered essential if the reason the position exists is to perform that function.

• Partner with Sales and Revenue teams to gather requirements through intake forms and strategic planning sessions
• Translate business objectives into target account lists, territories, and ICP-aligned audience segments
• Build and maintain account mapping frameworks, including identification of key accounts, contacts, and buying groups
• Leverage internal and external data sources to build and refine prospect audiences based on defined criteria
• Utilize sales and data platforms to extract, cleanse, and organize prospect data for outreach readiness
• Design and set up outbound sequences and campaign workflows across sales engagement platforms
• Ensure proper routing, segmentation, and readiness of outreach programs for execution
• Maintain data accuracy and integrity across CRM and prospecting tools
• Continuously optimize targeting strategies and audience quality based on performance insights and feedback

Supportive Job Functions: *

These tasks do not meet the Americans with Disabilities Act definition of essential job functions and usually equal 5% or less of time spent. However, these tasks still constitute important performance aspects of the job.

• Support documentation of processes, playbooks, and best practices for audience building and campaign setup
• Assist in testing and refining targeting criteria and segmentation strategies
• Collaborate with cross-functional teams on special projects related to pipeline generation and data strategy
• Participate in team meetings, training sessions, and enablement initiatives

Knowledge, Skills, and Abilities:

1. Strong understanding of B2B prospecting strategy, account-based approaches, and pipeline generation principles
2. Experience with account mapping, territory planning, and audience segmentation
3. Proficiency in working with data platforms and tools to build and manage prospect lists
4. Strong analytical skills with the ability to translate business requirements into structured targeting strategies
5. High attention to detail and data accuracy
6. Ability to manage multiple projects and prioritize effectively in a fast-paced environment
7. Strong communication skills with the ability to collaborate across global teams
8. Experience with CRM and sales engagement platforms (e.g., Salesforce, LinkedIn Sales Navigator, sequencing tools

Minimum requirements needed to perform the job.

• Bachelor’s degree or equivalent work experience required
• 2–4 years of experience in Business Development, Sales Operations, RevOps, or related roles
• Experience in data-driven prospecting, audience building, or sales operations support
• Familiarity with B2B data providers
• Experience working in a global or offshore support model preferred

Scope of Job:

1. Operates as a strategic and operational partner supporting pipeline generation efforts
2. Works cross-functionally with Sales, Marketing, and Revenue Enablement to enable effective prospecting execution
3. Directly impacts pipeline quality through audience targeting, segmentation, and campaign setup
4. Supports global go-to-market efforts by enabling US-based BDRs and Sales teams with execution-ready programs

Disclaimer:

Data Axle India follows a merit-based employee recruitment practice with extensive screening steps. Data Axle India does not charge/accept any amount or security deposit from job seekers during the recruitment process.

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