The Sr. Campaign Analyst will analyze ABM and demand generation campaign performance, provide actionable insights, and track key metrics to influence lead acquisition and conversion strategies.
As our first Sr. Campaign Analyst, you’ll be the analytical powerhouse behind all things ABM and demand generation. You’ll bring clarity to chaos by uncovering what’s working, what’s not, and what to optimize next.
This is a hands-on role where you’ll go beyond reporting—you’ll identify actionable insights that shape messaging, targeting, and channel strategy. Your work will directly influence how we acquire, nurture, and convert leads across the sales-led funnel.
YOUR IMPACT
- Analyze performance across demand gen, and ABM campaigns using tools like HubSpot, GA4, Linkedin ads, email and more.
- Develop dashboards that track key metrics on Hubspot or equivalent tool (engagement, MQL > SQL conversion, pipeline velocity, CAC, etc.)
- Conduct cohort and funnel analysis to identify friction points, drop-offs, and hidden opportunities
- Provide insights that guide campaign targeting, budget allocation, messaging, and cadence
- Collaborate with marketing, sales and product to design tests and track outcomes across copy, channel, and audience variables
- Own reporting for all things ABM & Demand Gen
YOU BRING
- 1 - 3 years of experience in a campaign, marketing, or growth analytics role (B2B SaaS preferred)
- Strong analytical chops with comfort using tools like Mixpanel, Looker, GA4, HubSpot, and Excel/Google Sheets
- Understanding of demand generation and ABM marketing principles
- Data storytelling skills—you can turn rows of numbers into a compelling narrative
- Ability to partner cross-functionally with marketers, SDRs, and leadership teams
- A test-and-learn mindset; you're curious, hypothesis-driven, and results-oriented
- Ability to thrive in ambiguity and fast-moving environments
WE OFFER
- Remote-first culture
- Comprehensive health benefits
- Workstation and device allowances
- Professional development budget
- A critical role in shaping Sprinto’s growth strategy with data
Marketing_POD
Top Skills
Excel
Ga4
Google Sheets
Hubspot
Linkedin Ads
Looker
Mixpanel
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