Designs data-driven digital products, prototypes, dashboards, applications, chatbots, and interfaces using human-centered design, Lean UX, and Design Thinking. Leads workshops, develops personas and user journeys, creates visual and interaction designs across web, mobile, and IoT, and collaborates with product, technology, marketing, and regional teams. Conducts iterative user testing, contributes to design systems, and shapes AI- and ML-enabled experiences while balancing usability, business goals, regulatory compliance, and global user needs.