Teams at Dentsu Creative

Develops content strategies, frameworks, governance plans, taxonomies, and content workflows for client products and services. Conducts audience, competitive, and data research; defines content goals and KPIs; and creates deliverables such as audits, content models, journey maps, site maps, and migration maps. Collaborates with strategists, analysts, project teams, and client leaders while contributing thought leadership and repeatable frameworks to expand the content strategy practice.

Leads quality assurance activities for software projects, including test planning, test case design, SQL and ETL testing, database and data warehouse validation, functional and regression testing, defect tracking, root-cause analysis, and UAT support. Communicates test status, develops QA standards, recommends remediation for data quality issues, and mentors a team of QA associates.

Build and deploy production-grade generative AI systems, including multimodal applications, intelligent agents, knowledge graph retrieval, fine-tuned transformer models, and predictive ML pipelines. Develop scalable APIs and microservices, deploy systems across cloud platforms, implement evaluation and safety guardrails, and collaborate with MLOps, engineering, data science, CX, and product teams. The role also involves mentoring engineers, documenting solutions, and optimizing AI systems for reliability, latency, and cost.