Design, implement, and maintain Adobe Analytics tracking across web and mobile. Analyze data, create automated reports and dashboards, audit implementations, document tracking/data layers, collaborate with cross-functional teams, and provide training and support on Adobe Analytics.
Key Responsibilities:
- Implementation & Configuration: Design, implement, and maintain Adobe Analytics tracking solutions across digital platforms, including web and mobile applications.
- Data Analysis: Analyze data to provide actionable insights and recommendations to stakeholders, driving improvements in customer experience and engagement.
- Reporting & Visualization: Create and automate custom reports and dashboards to communicate key performance metrics and trends to various teams.
- Collaboration: Work closely with marketing, product, and engineering teams to ensure accurate tracking and alignment with business goals.
- Quality Assurance: Perform regular audits of tracking implementations to ensure data accuracy and integrity.
- Documentation: Develop and maintain comprehensive documentation of tracking specifications, data layers, and reporting processes.
- Training & Support: Provide training and support to team members on Adobe Analytics tools and best practices.
- Education: Bachelor’s degree in Computer Science, Marketing, Data Analytics, or a related field.
- Experience: 3+ years of experience in digital analytics, with a strong focus on Adobe Analytics.
- Technical Skills: Proficiency in Adobe Analytics, including tag management systems (e.g., Adobe Launch), JavaScript, HTML, and CSS.
- Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and generate insights.
- Communication: Excellent verbal and written communication skills, with the ability to present complex information clearly.
- Attention to Detail: Strong attention to detail and a commitment to delivering high-quality work.
- Experience with other analytics tools (e.g., Google Analytics, Tableau) is a plus.
- Knowledge of SQL or similar database query languages.
- Familiarity with A/B testing and optimization strategies.
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What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
