Marketing Analyst

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Marketing Analyst

1. Overview of Mastercard and The Global B2B Marketing Operations Team
At Mastercard, we connect and power an inclusive digital economy that benefits everyone, everywhere. Our technology and solutions help individuals, businesses, and governments realize their greatest potential. Within Mastercard, the Global B2B Marketing Operations team plays a pivotal role in driving growth and innovation by delivering data-driven insights and impactful marketing strategies tailored to business clients. We work cross-functionally to support internal stakeholders with the tools and intelligence they need to make informed decisions and deliver value to our partners.
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2. Description of the Role
As a key member of the Global B2B Marketing Operations team, you will be responsible for transforming complex data into clear, actionable insights through advanced dashboards and reporting tools. Your role will involve:
• Stakeholder Engagement: Collaborating with internal teams to understand their data needs and translating those into technical requirements.
• Dashboard Development: Using SQL to extract and prepare data, and building interactive Tableau dashboards that provide meaningful insights.
• Data Analysis: Defining KPIs, layering in benchmarks, and conducting year-over-year comparisons to uncover trends and inform strategy.
• Collaboration & Communication: Working closely with team members to ensure data consistency, and clearly communicating findings to stakeholders. You’ll also provide training and support on dashboard usage.
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3. All About You / Experience
We’re looking for a data-savvy professional who thrives in a collaborative environment and is passionate about turning data into stories. You bring:
• Technical Expertise:
• Advanced SQL skills, including complex queries, joins, window functions, and performance tuning.
• Expert-level Tableau experience, with a strong grasp of UX best practices and dashboard interactivity.
• Familiarity with data modeling (star/snowflake schemas), ETL tools (e.g., Tableau Prep, dbt, Alteryx), and data validation techniques.
• Experience with relational databases (e.g., SQL Server, Databricks, Snowflake) and cloud platforms (e.g., AWS, Azure).
• Qualifications:
• Bachelor’s degree in Data Science, Computer Science, Statistics, or a related field.
• Proven experience in data visualization and business intelligence.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal abilities.
• A proactive, team-oriented mindset with the ability to work independently.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.