Build and manage journalist and media relationships, secure earned media placements, oversee external PR agency partnerships, develop sector-specific public relations campaigns, and establish media contact databases and outreach processes. The role requires an existing media network and a proven record of obtaining earned coverage. Education-sector public relations experience is preferred.
Key Responsibilities
- Build
and own media/journalist relationships for client PR placements
- Manage
external PR agency partnerships where clients already have them
- Drive
sector-specific PR: rankings coverage, credibility content, press placements
- Build
the initial media contact database and outreach process
Must-Have Skills / Screening
Criteria
- Existing
media/journalist relationships
- Track
record of securing earned media placements, not just press release distribution
Good to Have
- Experience
in the education sector PR landscape
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