Product Marketing Manager

The Marketing Manager  role is for Kanverse.ai, a Jade Global company. Kanverse.ai offers a cloud-based platform and a suite of highly awarded AI-powered products that can support various use cases across the enterprise to remove bottlenecks, streamline business processes, and minimize manual touch points across workflows. Our flagship product is AI-powered Kanverse Intelligent Document Processing (IDP) that supports the processing of unstructured, semi-structured, and structured documents. Kanverse delivers solutions for AP Invoice Automation, Sales Order Automation, Insurance Document Processing Automation, and KYC & KYB Automation. Learn more at: www.kanverse.ai. Kanverse is rated 4.7 out of 5 in Gartner marketplaces like Capterra, getApp .

Jade Global is an IT consulting company, been in the business for 20 years and have organically grown to create a Global presence. We have offices across US, Canada, London, Singapore, Vienna and India. In India, our primary offices are in Pune, Hyderabad and Kolkata. We mainly work on building and supporting enterprise applications technologies like – Oracle, SAP, Salesforce, ServiceNow, Dell Boomi to name a few. In terms of the Size, we have about 2000 employees globally and 100 million in revenues. In terms are Culture, our leadership has great vision and commitment towards empowering people.

Responsibilities:

• Conduct market research to identify customer needs, market trends, and competitive analysis. Use insights to inform marketing strategies and decisions.
• Plan, execute, and oversee marketing campaigns across digital, social, print, and other channels. Ensure campaigns are delivered on time, within scope, and budget.
• Maintain and enhance the company’s brand identity. Ensure consistent messaging and visual representation across all marketing materials.
• Create and update messaging framework for differentiated product positioning.
• Customer and sales enablement through presentations and preparation of customer and market facing collaterals.
• Work closely with cross-functional teams including Sales, Product Management, Development, and Customer Service to align marketing efforts with overall business objectives.
• Create high-quality, engaging content for marketing materials, including blog posts, whitepapers, case studies, email campaigns, social media posts, website content, and more.
• Present product messaging at events, webinars, conferences.
• Collaborate with cross-functional teams to develop product marketing strategies aligned with business objectives, target audience preferences, and industry trends.
• Stay updated on emerging trends and best practices in digital marketing, content marketing, and technology industry developments.

Qualifications:

• Bachelor’s degree in computer science, or Engineering and MBA required.
• 10+ years of experience in marketing, with a strong focus on digital marketing.
• Proven track record of developing and executing successful digital marketing
• campaigns that drive brand awareness, lead generation, and customer engagement.
• Strong writing and editing skills with impeccable grammar, creativity, and attention to detail.
• Experience with content management systems (CMS), email marketing platforms, social media management tools, and marketing automation platforms.
• Knowledge of SEO best practices, content optimization techniques, and digital marketing analytics.
• Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines. Product startup experience is a plus.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and build strong relationships.
• Creative thinker with a passion for storytelling, digital marketing, and generating innovative ideas