Senior Marketing Specialist

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

As a Senior Marketing Specialist, you will play a pivotal role in enabling our marketing team to execute campaigns efficiently and effectively. This is a highly collaborative role, working closely with Product Marketing, Campaign Managers, Event Marketing, and Sales teams.

• Own and optimize the marketing technology stack — primarily Marketo and Salesforce.
• Ensure seamless integration between marketing and sales tools for accurate lead tracking and data synchronization.
• Set up, manage, and optimize email campaigns, nurture programs, lead scoring models, audience segmentation, and automated workflows.
• Support demand generation initiatives by ensuring accurate campaign tracking and performance measurement.
• Implement UTM parameters, lead source tracking, and multi-touch attribution models.
• Build dashboards and reports to track campaign effectiveness, lead quality, funnel metrics, and marketing attribution.
• Support and enable the outbound calling team with optimized cadences using tools like Gong and Salesloft.
• Provide training and enablement for marketing team members on marketing automation, CRM workflows, and leveraging data insights.
• Document and optimize marketing operations processes and best practices.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in a Marketing Operations role within a B2B SaaS environment.
• Hands-on experience with Marketo is mandatory, and Marketo Certification will be a plus.
• Strong understanding of the Campaign and Lead modules of Salesforce.
• Experience with tools like Salesloft, Gong, BrightTalk, and marketing analytics platforms, along with HTML/CSS, is a plus.
• Strong communication and collaboration skills, with the ability to work cross-functionally.
• Highly organized with excellent attention to detail.
• Ability to work both independently and collaboratively in a fast-paced, dynamic environment.