Implement and manage Adobe Launch properties and Adobe Web SDK tracking for page views, interactions, forms, and custom events. Validate implementations using Chrome DevTools and Adobe Experience Platform Debugger, troubleshoot data flow into AEP, map events to XDM, and collaborate with developers, QA, and business teams during releases.
Key Responsibilities
- Implement and manage Adobe Launch (Data Collection) properties, rules, data elements, extensions, and libraries.
- Configure and validate Adobe Web SDK and event tracking.
- Implement tracking for page views, user interactions, forms, and custom events.
- Test and validate analytics implementation using browser debugging tools and Adobe Experience Platform Debugger.
- Troubleshoot tracking issues and ensure accurate data flow into AEP.
- Collaborate with developers, QA, and business teams during implementation and releases.
Required Skills
- 3–5 years of experience in Adobe Launch (Data Collection) implementation.
- Hands-on experience with Adobe Web SDK and Adobe Experience Platform.
- Strong knowledge of data layers, event tracking, XDM mapping, and tag management.
- Experience with Chrome DevTools, Adobe Experience Platform Debugger, and other debugging tools.
- Basic knowledge of JavaScript, HTML, and Agile delivery.
Only candidates with relevant Adobe Launch implementation and analytics tagging experience will be considered.
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