Manage and optimize paid and organic digital campaigns across Google, Meta, and LinkedIn. Create social media strategies and visual creatives, run PPC and A/B tests, analyze performance with Google Analytics and Meta Business Suite, coordinate campaigns with internal teams, and report on KPIs to drive brand awareness and lead generation.
Job Description – Digital Marketing Executive
Company: Mobihive – Credithive
Location: Kharadi, Pune
Experience: 2+ Years
Work Mode: Work from Office (5 Days)
About the Role
Mobihive – Credithive is looking for a creative and performance-driven Digital Marketing Executive to manage digital campaigns, optimize paid advertising, strengthen social media presence, and create engaging visual content. The ideal candidate should have hands-on experience in running digital marketing campaigns, PPC advertising, social media management, and graphic design while driving brand awareness and lead generation.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, and other digital platforms.
- Manage PPC campaigns (Google Ads, Meta Ads) to maximize ROI and reduce cost per acquisition.
- Develop and implement social media strategies to increase brand awareness, engagement, and lead generation.
- Create compelling graphics, creatives, banners, and social media posts using design tools like Canva, Photoshop, or Illustrator.
- Monitor campaign performance using Google Analytics, Meta Business Suite, and other reporting tools.
- Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
- Coordinate with internal teams for campaign planning, product launches, and promotional activities.
- Track marketing KPIs and prepare weekly/monthly performance reports.
- Stay updated with the latest digital marketing trends, advertising policies, and industry best practices.
Required Skills
- 2+ years of hands-on experience in Digital Marketing.
- Strong experience with Google Ads (PPC) and Meta Ads.
- Knowledge of SEO, SEM, and social media marketing.
- Experience with Google Analytics and campaign reporting.
- Hands-on experience with graphic design tools such as Canva, Adobe Photoshop, or Illustrator.
- Understanding of lead generation, conversion optimization, and audience targeting.
- Excellent communication, creativity, and analytical skills.
- Ability to manage multiple campaigns simultaneously
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