Strong Revenue Growth:
Company disclosures indicate scale of 1.6 million paying members and more than $700 million in annual sales by March 2025, echoed by major business coverage. Public updates also reference double‑digit year‑over‑year membership growth in Q1 2025, suggesting continued momentum.
Profitability:
Company leaders indicated the first full year of profitability in 2023, positioning the business to reinvest for its next stage of growth. This milestone signals improved unit economics after earlier scaling years.
Diversified Revenue Streams:
The 2024 launch of a retail media network with Instacart’s Carrot Ads adds an incremental, higher‑margin advertising channel alongside core membership commerce. Access and product expansions, including SNAP EBT acceptance and frozen assortment growth, further broaden monetization paths.
