Yext Innovation & Technology Culture

Yext is embracing the rapid evolution of AI and search as an opportunity to rethink how brands understand and improve their online visibility. Teams are developing AI-powered products that turn large amounts of data into actionable insights, helping customers adapt quickly as traditional and AI-driven discovery continue to evolve.

“We’re still in the early phases of what’s likely the biggest disruption to tech since the web: the rise of AI-driven search and discovery. For a product organization, that’s a huge opportunity to rethink how we help customers make big, meaningful improvements to their visibility online.

Our first major step in this space was our recent launch of Yext Scout, a hyperintelligent AI agent that analyzes over 2 billion trusted data points each month to surface the insights that matter most. Scout helps brands navigate the evolving search landscape by tracking visibility across traditional and AI search platforms, benchmarking performance against local competitors and delivering prioritized, actionable recommendations. Fully integrated into the Yext platform, it empowers brands to quickly act on these recommendations to improve both visibility and perception.”