Drives offline user growth through market visits, merchant and business partnerships, institutional and community outreach, and local user acquisition initiatives. Identifies opportunities across high-footfall locations, gathers market feedback, supports campaigns and merchant programs, coordinates with internal teams, and tracks visits, partnerships, and execution. The role requires extensive fieldwork, strong communication, relationship-building, local market knowledge, and fluency in the local language.

Lead advertising sales for FMCG, consumer internet, and gaming clients. Own ad revenue and key business metrics, manage CXO and agency relationships, develop customized pitches, build media pipelines, and oversee campaign delivery. Collaborate with campaign, optimization, and product teams to improve advertiser outcomes and develop innovative solutions. The role requires strong stakeholder management, analytical and presentation skills, sound judgment, and the ability to manage programs in an ambiguous, fast-paced environment.