Execute end-to-end on-page SEO campaigns, including keyword and competitor research, search-intent analysis, content briefs, metadata, headings, internal linking, technical SEO validation, WordPress updates, and performance monitoring. Collaborate with strategists, writers, and developers to improve search visibility, user experience, and conversions for healthcare, home services, and nonprofit clients.

Leads creative vision and quality standards across content, design, websites, landing pages, advertising, social media, and campaigns. Directs and mentors writers and designers, improves messaging and brand positioning, establishes creative review processes, and promotes effective AI-assisted workflows. Collaborates with SEO, paid media, strategy, and project management teams to deliver conversion-focused marketing and measurable business results.