Build and ship growth-focused changes across mobile, web, and backend. Design experiments to improve onboarding, activation, monetization, and retention. Own implementation, testing, release, instrumentation, and production monitoring; improve experimentation systems and subscription/payment journeys.

Hands-on mobile growth role owning paid acquisition and ASO to acquire engaged users and convert trials to paying subscribers. Plan and optimize campaigns (Apple Search Ads, Meta, TikTok, Google), run creative tests, improve onboarding and paywall funnels, track CAC, ROAS, LTV, and retention, and collaborate with product, design, engineering, and partners to scale profitable subscription revenue.