Lead end-to-end paid social campaigns across Meta, TikTok, Pinterest, and CTV for high-spend e-commerce clients. Build strategies, optimize and scale accounts, drive direct-response short-form creative, conduct brand and competitive audits, forecast budgets, track KPIs (CPA, CAC, iROAS, MER, CTR), and collaborate with creative, analytics, and leadership to improve performance and revenue growth.

Build, operate, and scale ingestion pipelines for marketing data (ad platforms, ecommerce, analytics). Normalize and transform data into shared schemas, ensure multi-tenant reliability, observability, and security, and partner with AI/data-science teams to expose clean data for agents.

Lead paid search strategy and execution across Google, YouTube, Bing, and emerging AI search platforms. Build, optimize, and scale high-spend accounts; manage 6–10 client accounts, perform audits, competitive research, forecasting, creative consultation, and KPI-driven reporting to drive acquisition and revenue growth while collaborating with creative, analytics, and brand teams.