Own and roadmap fleet management product experiences for dispatchers, operators, and drivers. Translate customer pain into web and mobile workflows, define metrics, run betas, work with data scientists to build AI features from sensor data, and collaborate cross-functionally while gathering field feedback.

Lead strategy and execution to expand Motive's Spend Management and Motive Card into new sectors and geographies. Run customer research, define ICPs and MVP, build roadmaps, author PRDs/wireframes, define metrics, and collaborate cross-functionally with Sales, Finance, Legal, Risk, Compliance, and Engineering to drive adoption and revenue.

Manage end-to-end digital marketing campaigns and executions including builds, audience segmentation, testing, deployment, and optimization. Administer marketing automation stack, support integrations, track KPIs with channel managers, and improve lead lifecycle processes, nurturing, data hygiene, and workflow automation. Maintain documentation, templates, and share campaign best practices across stakeholders.