Designs, develops, tests, deploys, and maintains Power BI dashboards, reports, semantic models, and reusable BI assets. Partners with stakeholders to deliver governed analytical solutions, optimizes SQL and DAX performance, integrates data from multiple platforms, validates end-to-end reporting accuracy, and supports security and troubleshooting. Contributes to BI standards, automation, documentation, release practices, and responsible AI adoption while mentoring junior developers.