Owns end-to-end digital advertising campaign setup, quality assurance, troubleshooting, reporting, and optimization. The role audits delivery and pacing, develops performance dashboards, identifies anomalies, protects revenue, and partners with client services, sales, product, and engineering teams. It also uses AI tools and automation workflows to improve campaign operations, reporting efficiency, and issue resolution.

Leads the design and development of scalable AI-powered productivity tools and modern web applications. Responsibilities include architecting generative AI and RAG workflows, integrating LLMs, adopting AWS or GCP cloud-native architectures, collaborating cross-functionally, mentoring engineers, and driving technical initiatives that improve employee productivity.