Leads competitive intelligence, market research, pricing strategy, portfolio optimization, product positioning, sales enablement, and go-to-market execution for a healthcare SaaS platform. The role translates customer and market insights into pricing models, packaging recommendations, messaging, launch plans, research programs, and product roadmap input. It also owns buyer personas, competitive assets, thought leadership, product marketing KPIs, and cross-functional alignment across Product, Sales, Finance, and Marketing.

Lead CertifyOS's FP&A function during hyper-growth by owning long-range planning, budgeting, forecasting, scenario modeling, SaaS unit economics, operational KPIs, executive and board reporting, and capital allocation analysis. Partner with C-suite and commercial leaders to improve growth and efficiency, implement automated FP&A systems, standardize business metrics, and eventually build a high-performing FP&A team.

Process and validate provider credentials, licenses, and payor enrollments; research licensure and CME rules; complete applications; communicate with providers and clients; support implementations and draft clear guideline documents.