Lead and execute end-to-end SEO and AI-answer engine (AEO/GEO) strategies to drive qualified organic traffic and pipeline. Prioritize high-intent opportunities across the funnel, own keyword/topic/entity research, collaborate with Product/Engineering/Content/Design, track impact with GSC/GA4/Semrush/Ahrefs, and mentor junior team members while reporting business impact to leadership.

Design, create, maintain, and execute automated and manual test cases; perform regression and integrity testing; write automated tests for new features; improve QA processes and collaborate with Engineering and Product teams to identify high-impact issues.