Manage digital projects across multiple e-commerce brands, coordinating Creative, Paid Media, Copy, UGC, and Brand teams. Build workflows and trackers, align stakeholders, monitor deadlines, identify blockers, communicate risks, and convert strategic discussions into actionable tasks. The role also supports performance marketing workflows, creative testing, campaign experimentation, and process improvement across shifting priorities.

Lead technical ownership of Shopify and other web platforms: architecture, development, performance, integrations, analytics (GA4/GTM), technical SEO, Core Web Vitals, security, and CI/CD. Mentor engineers, set standards, drive optimizations, CRO/experimentation, and manage hosting/CDN/infra across multiple brands to ensure scalable, reliable, and high-performing ecommerce experiences.

Lead paid media strategy and execution across ecommerce brands, own media budgets, manage buying teams across Meta/Google/TikTok/Amazon, improve acquisition via experimentation and measurement, collaborate cross-functionally, and scale profitable growth.