Drives sales targets across an assigned territory by managing distributor, retailer, and key-account relationships. Ensures beverage product availability, stock replenishment, store visibility, merchandising, and promotional execution. Identifies new outlets, conducts market and competitor visits, gathers feedback, prepares sales and intelligence reports, coordinates with distribution and merchandising teams, and resolves channel partner concerns. This is a field-based role requiring extensive territory travel and a six-day workweek.