Lead and evolve Glassworks’ visual identity across campaigns, digital commerce, packaging, stores, social, and customer experiences. Direct major campaigns, establish standards for photography and imagery, build creative frameworks, develop external talent, and ensure consistent creative governance. Partner with Brand and E-commerce teams to balance brand quality with commercial performance, while incorporating AI-assisted production and Seoul-inspired visual influences into a distinctive London fashion identity.

Manage and improve Shopify Plus ecommerce trading, merchandising, product data, navigation, search, collections, customer journeys, CRO, analytics, SEO hygiene, and ecommerce apps. Use Shopify analytics, GA4, Google Search Console, heatmaps, reporting, and AI-assisted workflows to improve conversion, AOV, product discovery, and customer experience across UK, US, and international markets. Coordinate with product, brand, content, and related teams while following approval processes for major visual, technical, and commercial changes.

Build and improve scalable business operating systems across recruitment, HR, retail training, ecommerce, marketing, product, and reporting. The role converts founder-led knowledge and manual workflows into trackers, dashboards, SOPs, forms, source-of-truth documents, and AI-assisted processes. Responsibilities include process mapping, workflow testing, document control, access management, issue tracking, meeting-to-action systems, reporting, and user adoption. The role supports business owners but does not make final hiring, legal, strategic, or purchasing decisions.